ABM FLEET RE-BRAND
When in 2017 Westway Facilities Management approached their UK leasing provider, Arval, for a recommendation of a livery company able to handle a fleet re-brand Arval were happy to recommend CGI following the introduction they provided in 2016 for the Tarmac light commercial re-brand.
Some 200+ vehicles were identified to be re-branded in Westway’s parent company’s (ABM) corporate identity.
Working closely with ABM’s fleet manager, CGI identified 10 strategic partner venues where re-branding could take place with minimal travelling times and distance.
CGI’s on-line booking system was used to provide drivers with an allocated re-brand time slot to ensure no time was lost.
CGI successfully re-branded 200+ diverse van types on time and budget.